How should I price a 60 oz draft beer pitcher?

Question

I want the pitcher to feel like a deal without giving away too much margin. Do you price it straight from the 16 oz glass?

James · Answer

I started with the 16 oz price and gave the pitcher a small discount instead of just multiplying it. Our 16 oz is $7.50, and our 60 oz pitchers landed around $23.99 to $28.99 depending on the keg cost. I still check the real pour yield because foam and waste can change the margin a lot.

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